Cabinet booth for Melissa

The Melissa activation brought a warm and cheerful atmosphere to selected supermarkets, creating a delightful experience for families and shoppers alike. Surrounded by the familiar environment of everyday shopping, the event transformed the space into a welcoming spot filled with smiles, laughter, and shared moments.

At the heart of the activation was our Cabinet Booth, designed to invite guests to pause, have fun, and capture memorable photos during their visit. To perfectly match the identity of the campaign, we applied full Melissa branding across the entire booth, turning it into a vibrant and eye-catching feature within the supermarket space.

Families, friends, and shoppers of all ages stepped in front of the camera, enjoying a lighthearted and friendly moment while taking home a fun keepsake from the experience. The activation combined warmth, simplicity, and brand interaction—creating a joyful environment that reflected the comforting and familiar spirit of Melissa. ✨